3 New Ways To Boost Site Traffic in 2017
We live in an awesome time.
Drones deliver our packages.
…self-driving cars are a thing.
and social media apps are engineering marketers’ dreams…
What. Could. Be. Better.
3 brand new ways to boost your website traffic.
1. Include a Link on Your Instagram Story
Facebook-owned photo-and-video-sharing app Instagram, is slowly rolling out this feature for all business Instagram accounts, which until now has only been available to verified Instagram accounts.
This feature is a pretty big deal, because for many this will be the first time they can add a link to Instagram that isn’t the link in their bio.
Brands like Outside and MeUndies have seen 15-20% more traffic since using Instagram’s new feature. Used along with your bio link, Instagram traffic has started to surpass Facebook and Twitter in terms of organic posts, and that’s huge.
So just how do you go about adding links to your Instagram stories?
Here’s a super easy 3-step tutorial:
#2: Click The Link Button
Before you can add a link to your Instagram story, you have to take a photo, video, or upload from your camera roll just like you normally would. Then, you’re ready to add a link! After you’ve added stickers, filters, or text, you can jsut click on the link button at the top.
#2: Enter or Paste the URL
Once you click the link button, you’ll be taken to a page where you can either enter or paste the URL that you want your followers to visit. That’s it! Press “Done” and you can publish your Instagram story like normal.
#3: Add a Call to Action in Your Story
Lastly, add a call to action like Barbox does below. Without a compelling call to action your click through rates will suffer, and since this is still a relatively new feature most people likely don’t know clicking through is a possibility.
2. Add A Paperclip To Your Snap
Now, marketers and any content creators can add links to their Snaps (Who saw this coming? 😉).
Paperclips allow users to attach websites to their Snaps. Users viewing the Snap can then swipe up to open the website in Snapchat’s built-in browser.
All of these new in-app features are giving me butterflies!
The really cool thing about Paperclip is that up until now, it was limited to paying advertisers only and now it’s open to all users alike!
Here’s how to add a Paperclip link to your snap:
To link a website to a snap, tap the Paperclip button in the Vertical Toolkit on the right-hand side and enter a link. Once you type in a URL, the link will populate and attach at the bottom of your snap, and a preview will appear once you send or post it to your story.
3. Post a Direct Message Card on Twitter
Twitter has introduced its own kind of ice-breaker making it easier than ever to engage with your audience on a subject of their choosing.
Give a warm welcome to Twitter’s new feature, Direct Message Cards.
The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.
Below is an example of one of Patron’s Direct Message Cards:
After people select an option from the card’s menu, the message gets passed to an employee dedicated to that topic. From there, either the bot or brand representative will follow a topic-specific flow.
Which new feature has helped you grow your traffic?