How To Increase Your Pinterest Traffic By 62.7% in 10 Minutes
When I first started blogging about 4 years ago I primarily focused on Facebook, Twitter and Instagram — and they did wonders for my traffic!…but then I started taking Pinterest seriously.
All of the bloggers in my community had been talking about how Pinterest was one of their biggest online traffic sources.
I was shocked.
How could a predominantly visual platform for the DIY and recipe niche be a top traffic driver for digital marketing blogs?
Being the online Marketer that I am, I knew I had to go forth and investigate.
…and I’m really, really glad I did…
After a few short months of experimentation, I grew my traffic by 62.7% with Pinterest!
In this post, I’m going to break down every single step I took to make this happen, and how you can do it too.
Did I mention one of the best parts about growing my traffic substantially with Pinterest is that it only takes 10 minutes a day?
Yep. 10 minutes a day to grow your blog 62.7% just like I did.
So if you’re ready to grow your blog with Pinterest, keep reading!
…But isn’t Pinterest only for DIY, recipes, home decor and fitness?
Actually no, but that’s why it’s often overlooked as a great source of traffic.
Here are the facts:
- 40% of new signups on Pinterest are Men.
- 87% of Pinners have purchased a product because of Pinterest.
- Over 5% of all referral traffic to websites comes from Pinterest.
- Two-thirds of pins represent brands and products.
- Technology is one of the most popular categories on Pinterest for men.
- Average time spent on Pinterest per visit is 14.2 minutes.
There you have it. Pinterest has something for everyone, in every market!
Pinterest is a Search Engine first and a social networking site second. Which is a pretty great thing for us marketers who know how to growth hack it. That’s part of the reason why i’m writing about Pinterest today, to really show you guys how to utilize Pinterest as a search engine to get more website traffic.
On Pinterest you categorize posts (aka: “pins”) onto different boards. You can create a board about anything, in any niche. Even something like, “SEO tips for Poker blogs”.
I recently got back from Vegas, and gambling is still on my mind 😉.
When a Poker blogger searches for terms like, “Poker blog SEO”, your board might pop up in their results. If they like one of your pins, they will save it to one of their boards (aka “repin”).
When someone re-pins your content, it becomes visible to their followers and your pins then reaches a wider audience.
Does Pinterest work like a regular Search Engine?
Just like Google, Pinterest uses an ever-changing algorithm called “Smart Feed” to display the most relevant pins. Here’s a great article that gives you an in-depth look into Pinterest’s 2017 Smart Feed.
Here’s a sample of my feed right now:
Pretty relevant, right?
Search engines use keywords to drive their algorithm and Pinterest does too. Keywords help Pinterest to understand what types of content you produce, and then show it to the people who are most likely to be interested in it.
That means if you pin a lot of photos of Chocolate, Pinterest is going to fill your home feed with more photos of Chocolate. (Can you tell I’m on a diet?)
The Smart Feed is what makes Pinterest such a great tool for grabbing your ideal blog reader… and it’s did I mention it’s free?
How to Optimize your Pinterest account for SEO:
Yes, Pinterest has the potential to bring you A LOT of traffic but it also has the potential to bring you little to no traffic, if you do nothing but put up a profile and wait for traffic to role in.
Since joining Pinterest, i’ve made it my mission to try every tactic under the sun, and document both my successes and un-successes with you here.
The steps below are exactly what I did to bring in huge results.
Step 1: Optimize your account
If you don’t already have a Pinterest account set up, join for free here.
At first glance, Pinterest appears to be pretty straight forward, and that there’s not a lot to set up.
Remember, Pinterest is a Search Engine that eats Keywords for Breakfast, Lunch and Dinner (Yes, I just said Pinterest eats keywords).
Your profile must contain keywords in the following locations:
Name and description: Don’t just type in your name “Rachel Lauren” or “The Tech Styles”. Add at least one keyword.
Instead try something like, “The Tech Styles Digital Marketing Tips”.
The reason for this is because when people search for a specific topic, profiles also come up in search results. Check it out:
As you can see, John’s profile does a great job of integrating relevant keywords to his name and bio (Marketing Tips, Book Marketing).
Here’s another example.
Say you are printing business. Don’t just make your Pinterest name the name of your business like “Business Forms and Digital Printing”. Incorporate keywords that your target customer would type in to find you.
Like this: “Business Forms and Digital Printing Orange County”. Much better!
Photo: Use the same photo you are using on every other social media account. This will help people determine quickly that they’ve found the right “you”.
Boards: Include keywords in your board names and descriptions too!
For example, if you have a board about common computer issues, don’t just call it “Common Computer Issues”.
Instead, call it: “Computer Repair | Common Issues and How to Fix Them”. You’ve successfully integrated your keyword “computer repair” and paired it with a solid explanation of what the user can find on that board (i.e. ways to fix common issues).
In the board description, put as many keywords that pertain to you or your business as possible and separate by commas. Although it seems like it, paragraphs don’t work the best here.
Step 2: Optimize your pins!
Let’s break down all the parts of a pin.
In this example, the name (bolded part) and description both use the keyword “Spinach Lasagna”. While there are thousands of Lasagna recipes on Pinterest, this wouldn’t show up at all if it didn’t have Spinach or Lasagna in it.
The better your keywords in your pin, the more chance you have of showing up in the Smart Feed for people who like Lasagna.
Pinterest Basics For Growth:
So before we get into the exact strategies that I used to grow my Pinterest account by 62.7% in just a few months, let me show you some basic tips for Pinterest growth.
…How many boards should I have?
It’s not how many boards you have, it’s about the consistency and quality of the content within your boards.
A great rule of thumb, is to keep your boards super specific.
For example, if you’re an event planner, don’t have a board called “event planner”. It’s such a vague topic, that it will almost always get lost in the shuffle (by always, I mean every single time).
Instead, try breaking it down into specific boards like this:
- Event Venue Planning
- Event Food Planning
- Event Planning For Weddings
- Event Planning For Beginners
This will help Pinterest match the content of each board to what users are searching for, and in turn help you get found. It’s a team effort!
…Ok, so how many pins should I have on each board?
Around 100-200 pins per board is a great number to be at. Any less that this, and “looping” (which we will get to in a second) won’t be as effective — and trust me, you want it to be!
Why Pinterest Group Boards Are A Must:
I love group boards. Especially because they are one of my prized strategies to taking my Pinterest traffic to another level.
When you pin your content to a Pinterest group board, all of those followers see it, and even better, might re-pin it onto one of their boards.
Group boards throw you into a mix of people who are legitamtely searching for pins to re-pin. Unlike other Pinterest users who might just be skimming Pinterest for helpful finds, and not necessarily re-pinning. Remember, Pinterest is a Search Engine.
I recommend looking for group boards with more than a few thousand followers. Why? Because the more followers engaged and active in a group board may mean more explosive traffic for you and your content!
Pinning to group boards is essential for growing your blog traffic.
Let me show you how to find those super awesome group boards that i’ve been talking about 😊.
Then, we’ll get into that “looping” thing I mentioned earlier which uses an awesome tool called BoardBooster.
Step 1: Find group boards to join
Group boards are not easy to find.
Which is why tools like PinGroupie.com are great.
You can filter by category and sort by the number of pins, collaborators (pinners), followers and more.
Alternatively there is a search bar where you can type in specific keywords.
Step 2: How to join group boards
So, now that you’ve gone through and found some awesome group boards how the heck do you join them!?
Unfortunately, PinGroupie doesn’t have a feature for instantly following (yet).
Here are a couple of ways I go about joining Pinterest group boards:
- In the group board description, the board owner might have included instructions on how to join. Follow their instructions, and you’re in. Easy!
- Email the board owner for access! Tip: the board owner is the first photo to the right of the description.
Automating Your Pinterest Marketing In 10 Minutes A Day:
BoardBooster low-key saved my life.
…Ok, so what is it?
BoardBooster is a Pinterest scheduling and looping tool that is packed with super cool marketing automation features.
I’ve literally been using since I started Pinterest, and has been my number 1 reason for Pinterest growth and traffic.
If you haven’t already clicked the link above out of sheer excitement, here is an overview of the features:
Scheduling — You can schedule pins to post at certain times of day to specific boards.
Looping — Looping means BoardBooster will shuffle your pins on a specific board so that older pins rise to the top as fresh content. This is a traffic gold mine!
Campaigns — You can set up campaigns that will schedule pins, or loop them, on specific boards. This is great for posting to group boards on a regular schedule.
You can set rules like “Pin 20 Pins from Board A to Group Board B Every 2 Days”. Campaigns help you automate your workflow so your ten minutes a day on Pinterest becomes almost zero.
Are you ready to put these strategies into action!?
I hope you do!
Just remember, getting explosive traffic isn’t an easy task, but it is one-hundred percent possible. With the strategies and tactics we’ve discussed today, there is no doubt that you too can increase your website traffic by 62.7% in just a few months.
- Optimize your profile for your target keywords
- Make sure your content is always high-quality and relevant to your target audience.
- Join group boards.
- Automate your marketing workflow by automating your pins with BoardBooster.